Founded in 2015 by Managing Director Marty Pask, i50 was created with the athlete in mind. Pask, a former professional athlete with the Brisbane Lions and Western Bulldogs in the AFL, wanted to create an intimate environment that catered for the demands of the professional athlete, while ensuring the Athlete is treated as a person first – and an athlete second.

i50 continues to be at the forefront of athlete representation and market consultancy through a formula of hard work, hands-on personal attention, resourcefulness and an unparalleled determination to put our clients first, no matter what task we are confronted with. By consistently delivering market leading contracts, in addition to cutting edge endorsement deals, i50 has emerged as a front runner in the sports agency landscape.

At i50 we provide a full range of quality services and never represent more clients than we can ethically handle. We personalize our services to meet the needs of each individual athlete and in doing so, treat each client equally. i50 is committed to developing personal relationships that extend beyond the playing field, and ensure that the person is directed into the right areas well beyond the length of their playing career.


This is the team behind i50

Marty Pask


Marty’s playing career started in Queensland, where he came through the traditional AFLQ pathway programs. Marty represented two AFL Clubs, the Brisbane Lions and Western Bulldogs, whilst undertaking a degree in International Business. Having been an Agent for 9 years, Marty is now regarded as one of the industries most experienced, and respected player agents who is accomplished in athlete representation, sponsorship, commercial rights and contract negotiation.

John Meesen


John was an integral part of the Geelong Falcons and Victoria Country programs respectively. A former top 10 pick in the AFL National Draft, John played for two AFL Clubs, Adelaide Crows and Melbourne Demons. John is one of few accredited player agents to have experienced the demands of professional football and further his education with a degree in Sports Management. John specializes in identifying talent and mentoring our players with their AFL draft preparation.

Zach Whelan


Zach’s cricket career started in his native Tasmania where he came through the first grade system before going on to represent the state at under 19 level. With a reputation for developing talent, Zach prides himself on building a strong rapport with players and working with them to maximize their potential on and off the field.

Michael Cornell


Michael’s career started in his native homeland of England, where he worked at Wembley Stadium and the Fulham Football Club in the English Premier League. Michael, qualified in Business, and business management, has extensive corporate acumen which allows him to obtain and procure marketing opportunities for each of our athletes needs.

Sharni Wells


Sharni has over 15 years’ experience in the marketing and events industry boasting a list of key industry contacts with brands such as Channel 7, Dulux, NAB, TABCORP and the AFL. Sharni is well placed to ensure our clients are maximizing their marketing opportunities and furthering their brand in the public sector.

Brent West


Brent has over 20 years’ experience as a qualified sports tax accountant and wealth advisor. Brent has worked hard to establish a long-term, trusting relationship with our clients, so he can help them achieve the maximum financial benefit from our service. i50 benefits from having Brent as an in-house taxation adviser, which allows our team the peace of mind to stay on top of each of our clients individual requirements.


Some Words From Our Talent

The way I feel about Marty hasn’t changed since the day I met him. He has more than lived up to his reputation. Marty has helped me stay on top of my finances and anything else that may come up. Marty is very fair and realistic. Some agents will sell you the world, but Marty just tells you how it is.
Dion Prestia
Marty is an exceptional agent. He is honest, hardworking and has over 10 years’ experience in the AFL. I placed all my trust in him and have been rewarded with his commitment to my growth as a person. I couldn’t have chosen a better player agent.
Dyson Heppell
I was dealing with off field matters leading into the 2012 AFL National Draft, and Marty ensured my draft preparation was not effected in anyway. He worked with prospective AFL Clubs and my family to ensure that I was given the best opportunity to succeed. He showed a lot of empathy towards me as a person.
Brandon Ellis
The ability for Marty to proactively recognize the opportunity for me to personally extend my playing career at another club which allowed me the chance to play in two winning Grand Finals – is unprecedented. He put my interests and ambitions as a player first.
Brian Lake