Founded in 2015 by Managing Director Marty Pask, i50 was created with the athlete in mind. Pask, a former professional athlete with the Brisbane Lions and Western Bulldogs in the AFL, wanted to create an intimate environment that catered for the demands of the professional athlete, while ensuring the Athlete is treated as a person first – and an athlete second.

“Through my experience in the business world I have come to the conclusion that there are two types of companies in this world — companies that require scale and companies that must remain niche. i50 was created with the niche in mind.”
– Marty Pask // Director


There are many key ingredients that make a good contract, but the most important of all is the STRUCTURE of the deal. This could mean the difference between an average contract and a great contract. With over 10years experience in the AFL, i50 has the knowledge, experience and industry contacts to ensure that each client has explored their maximum earning potential.


At i50 we have gained experience with many highly respected brands that have benefited not only our clients, but Governing Bodies, agencies and the local community. i50 specialises in marketing, innovation, communication and experiential services that reflect our attitude towards getting the best possible outcome for our clients.


With the current media landscape evolving faster than ever before, i50 is at the forefront of these growing trends to ensure that our clients are not only protected, but educated on the current demands of the media space. i50 has extensive media experience and has access to all current media platforms to ensure that our clients are given the best opportunity to grow their brand.


i50 is in the fortunate position to have our very own Sports Psychologist that is there to meet the demands of the current professional athlete. All sessions are provided as a part of the i50 family, and all meetings are conducted in the strictest confidence to ensure that your welfare is taken care of. We pride ourselves on looking after the person first and the athlete second.


Tax time can be a stressful time for an athlete, and it’s made even more difficult with the lack of industry knowledge made available. That’s why i50 has its very own in house tax agent to maximise our athletes earning potential. We are across every aspect of our client’s financial requirements to ensure that we look to create a wealth network that should see the client benefit from receiving the right advice well beyond their planning career. We also offer an independent Buyers Advocacy to assist with housing purchases and investment opportunities – Australia wide.


With a new era of player opportunities and market flexibility, i50 has been a pioneer in the free agency market. With extensive experience and knowledge of the AFL market place, i50 has handled the trading of numerous players, as well as worked to ensure that free agency rules have benefited the player to maximise their playing opportunities at the right club. We work for the player, to ensure that the player’s welfare is taken into account as the priority, not the contract.


We work with an amazing portfolio of brands. From sportswear specialists to fast fashion labels, we work closely with brands to create the best results for them and our clients.